Ferrara

I led the creative strategy and execution of interactive ad campaigns for several of Ferrara's top CPG brands, including SweeTarts, Trolli, and Nerds. My focus was on developing high-impact, animated creatives that told a compelling brand story while driving key business objectives. To that end, I integrated direct-response features such as a "Shop Now" call-to-action and a map functionality to drive both website sales and in-store visitation.