Visit Palm Springs

For the Visit Palm Springs "You Be You" campaign, I orchestrated a multi-platform digital strategy anchored by the client's central 30-second video. My primary execution was a comprehensive rich media unit, which integrated the video on the homepage and featured an interactive menu to guide users through the destination's offerings. To deepen engagement, I developed an interactive banner with a quiz designed to personalize the user's journey. Furthermore, I extended the campaign's reach to the living room by creating a custom-skinned Connected TV (CTV) unit that utilized a QR code to seamlessly bridge the viewer experience with the campaign's landing page.