Tyson

I partnered with Tyson to lead the creative strategy and execution for their key promotional "Game Day" campaign. For the Game Day campaign, the primary objective was to drive consumer engagement with an interactive experience that embodied the excitement of a game day event. I conceptualized and developed a gamified unit where users actively participated by dragging ingredients to their correct game day meals. This experience concluded with a curated recipe gallery to inspire product use. To complement this, I also created a second rich media unit that integrated inline video with a product gallery. This unit allowed us to retarget users who saw the game unit, and gave them a more straight-forward experience to immediately see the Tyson products. Along with this, I also created a full suite of animated display banners, providing a full funnel ad experience.